ReZultz Advertising wins gold for best integrated campaign at 18th Gong Gong Awards, takes home 7 additional honours

ReZultz Advertising, a subsidiary of the Ninani Group of Companies, emerged victorious at the 18th Gong Gong Awards, securing the top award for Best Integrated Campaign. This prestigious accolade is highly regarded as the crown jewel of Ghana's advertising industry. The agency's MoMo Responsible Lending campaign, which aims to promote responsible borrowing on mobile money platforms, was honored with this Gold award in 2026.

The campaign's success stems from its ability to integrate multiple channels and disciplines, delivering a unified and impactful result.

In addition to the Gold award, ReZultz Advertising took home seven more honors, including Silver and Bronze medals. These additional recognitions include Campaign Effectiveness for MoMo Responsible Lending, Best Film for the same campaign, Best Use of AI and Creative Tech for the MTN Mancom Event, and Best Use of Innovation for the same event.

The agency also triumphed in Best Radio for the MTN All The Fun Dey House campaign and Best Use of Social Media for MoMo 16x16x16. Moreover, they earned Bronze for Best Integrated Campaign for MoMo Still Me Nsa Ka.

ReZultz Advertising's Chief Operating Officer, Justin Antwi-Darkwah, expressed immense pride and gratitude for the entire team's collective effort behind the campaigns. He emphasized that these awards belong to the entire team, highlighting the combined skills, ideas, and commitment of each member. Darkwah emphasized that the recognition not only validates the agency's past achievements but also serves as motivation to push further, work harder, and strive for even greater accomplishments.

The 18th Gong Gong Awards, themed "The Creative Convergence: Human Craft and AI in Advertising," brought together industry professionals, including agencies, brands, marketers, creatives, and media professionals, to celebrate the convergence of human creativity and artificial intelligence in advertising. Held under this theme, the awards ceremony recognized innovative work across various industries and underscored advertising's crucial role in driving business and brand growth.

The event aimed to emphasize locally developed creativity and strategic thinking, rewarding work that demonstrates advertising's impact on business success, products, and services.