ReZultz Advertising wins gold for best integrated campaign at 18th Gong Gong Awards, takes home 7 additional honours

ReZultz Advertising, a Ninani Group company, clinched the prestigious Gold for Best Integrated Campaign at the 18th Gong Gong Awards, marking the pinnacle of Ghana's advertising industry. The accolade was awarded for the MoMo Responsible Lending campaign, aimed at promoting responsible mobile money lending among ordinary Ghanaians.

This campaign stood out for its comprehensive approach, integrating multiple channels and disciplines to deliver a unified message, setting the benchmark for award-winning campaigns. The MoMo Responsible Lending campaign also earned Silver accolades for Campaign Effectiveness and Best Film, securing ReZultz the largest haul of awards in one night.

In total, the agency claimed eight awards, including one Gold, four Silver, and three Bronze, across various categories such as campaign effectiveness, creativity, radio, social media, film, innovation, and integrated campaigns. These additional wins included ReZultz's exceptional use of AI and Creative Tech for the MTN Mancom Event, and its MTN All The Fun Dey House campaign for Best Radio.

The MoMo 16x16x16 campaign received Silver for Best Use of Social Media, while MoMo Still Me Nsa Ka earned Bronze for Best Integrated Campaign. ReZultz's Chief Operating Officer, Justin Antwi-Darkwah, emphasized that these recognitions are a testament to the collective efforts of the entire team, highlighting the agency's commitment to creating exciting, relevant, and responsive campaigns.

The 18th Gong Gong Awards, themed "The Creative Convergence: Human Craft and AI in Advertising," celebrated creative and innovative work across industries while underscoring advertising's pivotal role in business and brand growth.