Harry and Meghan's media storm shows the power and peril of their brand
IF Prince Harry and his wife Meghan were hoping the press would give them an easier time on their return to Britain, the frenzied reporting around her potential new acting role may indicate how they, and their brand, will fare.
Prince Harry and Meghan Markle's recent return to Britain has reignited media frenzy, showcasing both the power and peril of their brand. Despite initial hopes for a smoother welcome, reports emerged that Meghan had been in talks for a role in a Netflix crime drama, only for the offer to be withdrawn amid backlash. This media storm reflects the couple's potential to attract significant attention, polarize opinions, and create drama as they navigate life outside the royal family.
Branding experts assert that Harry and Meghan offer unparalleled media interest, polarized views, and a dramatic impact, which could prove advantageous as they promote their charities and brands while seeking privacy. However, polling suggests the couple has become unpopular, particularly among older Britons. While branding consultant Mark Borkowski notes that both Harry and Meghan can generate visibility and audience, their return to Britain six years after leaving for the US has been met with a reported 64% of people wanting to retain the monarchy, according to a July YouGov poll.
This highlights the challenge they face in balancing their public presence and maintaining a degree of privacy in a scrutinizing society.
Written by urgent.news from New Straits Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
