Google Translate thinks Apple’s iPhone Ultra event tagline in China includes a hidden ‘foldable’ teaser
Apple officially announced the date for its big September event with the tagline “Surprise and shine,” a play on the phrase rise and shine. This is for the event where Apple is expected to reveal its first foldable iPhone. Meanwhile, in China, the localized tagline includes a hidden “foldable” Easter egg of sorts, at least according to Google Translate.
Apple has announced its annual iPhone event for September 9 at 10 a.m. PT in Cupertino. The event, tagged as "Surprise and shine," is expected to feature new iPhone models. According to Bloomberg, as reported by PYMNTS, Apple is set to debut new versions of its products, including what is expected to be its first foldable iPhone.
The foldable iPhone, also referred to as the iPhone Ultra, is rumored to have a screen about the size of a small iPad when unfolded, and be about the size of a standard passport when folded, as per PYMNTS. The phone's design and features have been subject to speculation, with some reports suggesting it may come in a red finish, as mentioned by AppleInsider citing a leak by Evan Blass.
The event will be livestreamed on Apple's website, Apple TV, or the company's YouTube channel. In addition to the foldable iPhone, Apple is also expected to unveil the iPhone 18 Pro and Pro Max, with faster chips, better battery life, and major upgrades to the camera, as reported by PYMNTS.
Brief written by urgent.news from 9to5Mac, PYMNTS, ZDNet, AppleInsider, IGN — 5 reports on this story. Machine-written — may contain errors; check the original before relying on it.
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