Apple set to launch next iPhone on Sept 9

Apple is scheduled to unveil its upcoming iPhone series and potentially a foldable smartphone at its upcoming launch event on September 9. Analysts anticipate that the high-end foldable devices will significantly impact Apple's pricing and profit margins. This marks John Ternus, Apple's hardware chief, as the first major event under his leadership since he assumes the CEO position from Tim Cook on September 1.

The foldable smartphone market, currently dominated by Samsung, is expected to see a surge in popularity, despite premium pricing, as companies anticipate it becoming mainstream. Apple's entry into the foldable phone category could boost its revenue, as the iPhone accounts for half of the company's total revenue. Samsung, acknowledging Apple's potential move, stated that increased visibility of the category would benefit it.

Analysts predict Apple will launch a foldable iPhone with a screen size comparable to an iPad mini, and they anticipate a 12.6% increase in foldable phone shipments this year.