Everything we expect at Apples September iPhone launch event
What to expect from Apple's iPhone 18 launch: new Pro models, the first foldable iPhone Ultra, Apple Watches, and CEO Ternus.
Apple has revealed details about its upcoming September 9, 2026 hardware event at the Steve Jobs Theater in Apple Park, marking John Ternus' first Apple product event as CEO following Tim Cook's planned exit. The event is expected to introduce significant product updates, including the iPhone 18 Pro and Pro Max, Apple's first foldable phone rumored to be called the iPhone Ultra, and new Apple Watch models.
The Pro models are rumored to retain the design from last year with minor tweaks, a unified single-tone back glass, and improved battery life and camera features. The Ultra is expected to be a large, book-style device with a 7.8-inch OLED display, Touch ID, and a four-camera setup, priced above $2,000. The Apple Watch Series 12 and Ultra 4 may also see new health and fitness features and color options. The event will be livestreamed on Apple's website and YouTube channel.
Written by urgent.news from Mashable's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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