Apple sets its iPhone 18 event for September: A new foldable and CEO could steal the show
Is a foldable iPhone finally in our future? We'll be on the ground on Sept. 9 to find out.
Apple has announced the date for its upcoming iPhone launch event, which is scheduled for September 9 at 10 a.m. PT in Cupertino. The company is expected to unveil a foldable iPhone, potentially rivaling Android devices like the Samsung Galaxy Z Fold 8 and Google Pixel 11 Pro Fold. Additionally, the event may showcase new Apple Watches, AirPods, and other devices.
The new CEO of Apple, John Ternus, will make his debut at the annual launch event. Ternus, who has been with the company for 25 years, took over as senior vice president of hardware in September. He follows the footsteps of Tim Cook, who transformed Apple into a $4 trillion company during his 15-year tenure.
Rumors suggest that Apple will reveal a new foldable iPhone alongside the iPhone 18 Pro and Pro Max. While the base models, including the iPhone 18, iPhone SE, and iPhone Air, are expected to launch in the spring, following the company's tradition of unveiling more affordable devices during that period.
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