CRTC to implement Cancon rules for streamers opposed by U.S.
A spokesperson says the CRTC will move forward to determine exactly how streamers must ensure Canadian content is available and visible to audiences.
The Canadian Radio-television and Telecommunications Commission (CRTC) is set to introduce rules for Canadian content on streaming services, despite opposition from the United States. This move, which emerged during trade talks with the U.S., could impact how viewers access Canadian programming through platforms like Global News from Instagram or Facebook.
The CRTC aims to determine the precise details of how streaming services must ensure Canadian content is discoverable to audiences. Prime Minister Mark Carney revealed that U.S. pressure influenced Canada's stance on rules governing content discoverability online, threatening the protection of its cultural identity, including the French language.
Passed in 2023, the Online Streaming Act mandates that streaming services make Canadian programs, including French language content, easily accessible to Canadian subscribers. The CRTC, responsible for enforcing this legislation, has stated it will not impose universal requirements immediately but will collaborate with individual streaming platforms to create customized rules.
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- CRTC to implement Cancon rules for streamers opposed by U.S. globalnews.ca
- CRTC to go ahead with implementing Cancon streaming rules U.S. opposes in trade talks winnipegfreepress.com
