Amex and Bread Kick Off NFL-Themed Card Rewards Program

American Express and Bread Financial have introduced an NFL-themed rewards program for cardholders. The NFL Extra Points Credit Card program provides Amex benefits, offers, experiences, and protections to cardholders, according to a news release from American Express and Bread Financial on August 26. Will Stredwick, executive vice president of global network partnerships for North America at American Express, expressed excitement about welcoming NFL Extra Points American Express® Credit Cardholders to the American Express Network.

He stated that together with the NFL and Bread Financial, they aim to bring fans closer to their favorite football teams by offering meaningful value and unforgettable NFL experiences, backed by the security of the American Express Network.

This NFL-themed card program follows a recent partnership announcement, in which American Express will become the NFL's official payments partner starting in 2026. As part of this deal, 18 NFL teams have launched cards on the American Express Network, with Bread serving as the issuer. Bread Financial's senior vice president and chief revenue officer, Dennis McCarthy, emphasized that the program enables cardholders to earn rewards on everyday purchases, connect with their favorite teams, and enjoy unforgettable NFL experiences. The cards feature refreshed designs to showcase team loyalty.

According to data from PYMNTS Intelligence research, 44% of credit union (CU) cardholders prioritize rewards when choosing a card, while 32% of consumers who have already made their CU card their top choice express the same preference. This highlights the importance of rewards in the current market, as revealed by recent PYMNTS Intelligence research. The strategic focus for credit unions, then, may not be about competing on rewards but on deploying them more selectively to attract and retain members.