Apple to launch next iPhone on Sept 9
The company is expected to unveil its newest iPhone series and potentially its long-awaited foldable phone at its next launch event.
Apple is scheduled to unveil its latest iPhone series on September 9, marking the debut of its first foldable phone under incoming CEO John Ternus. The high-end devices are projected to significantly impact Apple's pricing and profit margins. Ternus, who previously served as Apple's hardware chief, assumes the role of CEO on September 1, succeeding outgoing CEO Tim Cook, who will become executive chairman.
The launch event will be Ternus' first as the company's top executive. Samsung currently leads the foldable smartphone sector, but analysts anticipate Apple's entry to be a game-changer. The new foldable iPhone is expected to feature a screen size comparable to an iPad mini. IDC projects Apple to sell over 17 million foldable iPhones by 2027, which could drive a 12.6% increase in shipments that year.
In contrast, global smartphone sales are forecasted to decline by 16.7%. Apple's recent iPhone 17 lineup received positive reception, contributing to a robust upgrade cycle among consumers.
Written by urgent.news from Free Malaysia Today's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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