Stockholm’s eComID raises €14.6 million to build the “shopping passport” for AI-powered personalised commerce
eComID, a Stockholm-based startup that claims to be building the “shopping passport for the future of commerce”, today announced a €14.58 million ($17 million) Seed round. The round was led by Systemiq Capital, with participation from Regeneration.VC, Course Corrected, Stadium and returning investor CapitalT. H&M Group, which first backed eComID in 2023, remains a strategic […] The post…
Stockholm-based startup eComID has raised €14.6 million in a Seed round to develop a "shopping passport" for AI-powered personalised commerce. The funding round, led by Systemiq Capital, saw participation from Regeneration.VC, Course Corrected, Stadium, and returning investor CapitalT, with H&M Group remaining a strategic investor.
The company's "Shopping Passport" aims to provide shoppers with relevant context across connected brands, helping each store understand them from the first visit. eComID's AI shopping agent, Vera, combines this context to power sizing intelligence, smart conversational search, and personalised product discovery on brands' own sites.
Since its launch in 2024, eComID has partnered with over 60 brands and reaches 20 million shoppers monthly, achieving a 30% lower return rate and a 10% higher conversion rate for shoppers using their platform.
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