Satellite data used to boost cabbage sales in Japan
The initiative will use satellite data on cabbage color and size to forecast shipment volumes eight weeks in advance.
Japan launched an experimental project on Monday to utilize satellite data for predicting cabbage supplies and prices, aiming to boost cabbages sales. The collaboration involves advertising firm Dentsu, the Japan Aerospace Exploration Agency (JAXA), and a member of Japan Agricultural Cooperatives, focusing on cabbages from Tsumagoi village in Gunma Prefecture. The project's effectiveness will be assessed, and potential applications to other crops and regions will be explored.
During periods of surplus, distribution channels will be expanded, while reduced advertising efforts will be implemented during times of scarcity to maintain prices and reduce food waste. Traditionally, producers relied on field inspections to monitor cabbage growth; however, this initiative will employ satellite data analyzing cabbage color and size to forecast shipment volumes eight weeks in advance.
Starting from Monday, Ajinomoto showcased its "Cook Do" seasoning products alongside Tsumagoi cabbage at Tokyu Store's Sangenjaya outlet in Tokyo's Setagaya Ward. Based on future supply forecasts, cabbage-based recipes will be promoted at approximately 50 outlets. With a current subscription plan, readers are able to comment on stories but must create a display name in the Profile section of their subscriber account page to do so. The subscription plan does not permit commenting; for further details, refer to the FAQ.
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