Satellite Data Used to Boost Cabbage Sales in Japan

Tokyo, August 24 - A groundbreaking initiative launched in Japan on Monday seeks to boost cabbage sales by utilizing satellite data to predict future supplies and prices. The project, a collaboration between advertising giant Dentsu Inc., the Japan Aerospace Exploration Agency (JAXA), and a member of the Japan Agricultural Cooperatives, focuses on promoting cabbage from the village of Tsumagoi, located in eastern Gunma Prefecture.

By analyzing satellite imagery, the project aims to determine cabbage color and size, enabling accurate forecasts of shipment volumes eight weeks ahead of time. During periods of abundant supply, distribution channels will be expanded to maximize sales. Conversely, when supply is low, advertising efforts will be curtailed to stabilize prices and curb food waste.

Producers traditionally depend on field inspections to monitor cabbage growth. However, this innovative approach replaces conventional methods with satellite data, providing a more efficient and data-driven solution. As part of the campaign, Ajinomoto Co., a prominent food manufacturer, has partnered with Tokyu Store Corp., a supermarket operator, to display its Cook Do seasoning products alongside Tsumagoi cabbage at select outlets.

The initiative is set to begin on Monday, with the first phase focusing on promoting cabbage-based recipes at approximately 50 locations. The ultimate goal is to evaluate the project's effectiveness and explore the potential for implementing similar strategies to other crops and regions in the future.