Good Good & Callaway Golf face backlash over Ad
Dubai: Good Good Golf, the YouTube golf content creators who are set to become title sponsors of an upcoming PGA Tour event this autumn, faced a backlash after sharing a promotional video for a Callaway driver. The advert was eventually removed after showing a man pushing a woman to the ground as she attempted to pick up the club. "We posted a video to our channels that ultimately depicted…
Dubai - Good Good Golf, a prominent YouTube golf content creation company set to sponsor an upcoming PGA Tour event, faced backlash after sharing an advertisement featuring a Callaway driver. The video showed a man pushing a woman to the ground while she attempted to pick up the club and later delivering the line, "Do not touch my new driver."
Good Good Golf later removed the content and apologized, stating that the ad did not align with their brand values of inclusivity in golf. Both Good Good Golf and Callaway removed the ad in response to widespread criticism over its portrayal of violence against women. The video, featuring creators Garrett Clark and Alexis Miestowski, continued to circulate online despite being taken down.
PGA Tour and Callaway expressed disappointment and welcomed Good Good's decision, looking forward to working together to create a more inclusive environment within golf.
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