España acelera como segundo país europeo con más inversión hotelera

Spain is emerging as a leading European tourist destination in hotel investment, with €2.656 million invested in asset purchases during the first half of 2026, a 34% increase. The country's hotel investment surged in the first half of the year, ranking as the second largest European market for hotel transactions, behind only the United Kingdom, according to the MarketBeat Europe Hospitality report by Cushman & Wakefield.

The report highlights 91 hotels and 12,863 rooms that were bought and sold in Spain, marking a 34% increase compared to 2025 and surpassing Italy, France, and Germany in terms of investment volume. The United Kingdom leads the European rankings with €3.220 million, representing a 74% increase over the previous year. Overall, European hotel investment reached €11.700 million during the first half of 2026, a 9.5% decrease compared to the same period last year.

Despite the decline, the volume of transactions was 19.5% higher than the average of the last ten years. A total of 384 hotels with 51,219 rooms changed hands in Europe, with an average price of €228,416 per room, a 4% increase. The higher average price is attributed to transactions exceeding €100 million, which increased by 30% year-over-year, both for individual assets and larger portfolios.

Despite the rise in average prices, total investment experienced a slight setback due to inflation and financing costs. Spain, along with the United Kingdom, is among the few countries where investment increased throughout the year. Cushman & Wakefield's Frederic Le Fichoux notes a highly selective market in the first half of 2026, with fewer transactions but premium, strategically located hotels commanding high prices.

Significant investments include Pullman Paris Tour Eiffel acquired by a consortium led by Batipart Europe for €430 million, The Westminster Curio Collection in London purchased by RIU for £297 million (~€350 million), and Park Hyatt Vienna now owned by Austrian entrepreneur Josef Rainer's private foundation. In Spain, Grupo Empresas Matutes acquired 75% of three hotels, including two in Ibiza, while Calena Partners bought two hotels in Mallorca and one in Gran Canaria for €200 million via HIP.

Other notable transactions in the half-year period included Mark Scheinberg's platform investment firm acquiring the 100% stake of Madrid's Four Seasons hotel and transferring it to OHLA, as well as Tivoli La Caleta Tenerife being acquired by the Garc�a Baquero family. Across Europe, APAC investors increased their activity by 86% year-over-year, offsetting declines in investments from the Americas (-87%) and the Middle East and Africa (-31%).

Large transactions, including relevant portfolios and platform operations, are expected to positively impact volumes upon completion, according to Le Fichoux.