Delhi HC asks FSSAI not to cancel ITC's licence over ‘100%’ claims
In May 2025, FSSAI issued an advisory to all food business operators, asking them to discontinue the usage of “100%” on food product labels, packaging, and promotional content
On August 25, 2026, the Delhi High Court instructed the Food Safety and Standards Authority of India (FSSAI) to temporarily retain ITC Ltd.'s license despite allegations of non-compliance with directives to remove "100%" claims from its 'Aashirvaad M.P. Chakki Atta' product. Justice Swarana Kanta Sharma granted interim protection upon hearing ITC's petition challenging FSSAI's advisories and notices demanding discontinuation of the term "100%" or facing suspension of the FSSAI License.
The court listed the case for a hearing on September 9, promising to rule on the maintainability of AWL Agri Business Limited's separate petition against FSSAI by August 31. AWL Agri Business Limited had received FSSAI notices regarding misleading label declarations, including "100% Veg" and "Cholesterol Free – For Healthy Lifestyle" for its 'Fortune Soya Health Refined Soyabean Oil' product.
FSSAI's counsel argued that the latest notice was issued in Kolkata, not Delhi, during the hearing. In May 2025, FSSAI had issued an advisory to food businesses to stop using "100%" on labels, packaging, and promotional content. On August 10, FSSAI issued a fresh notice to ITC, requesting clarification within 30 days on why no action should be taken against it for failing to comply with the advisory.
The notice claimed that the terms "100% Atta & 100% Madhya Pradesh Wheat" on the label and "Made from 100% M.P. Wheat only" in the advertisement were misleading and prohibited by regulations. ITC contended that the notice was issued before the 30-day deadline and was effectively a final order of prohibition. The company also accused the notice of being arbitrary and disproportionate, threatening to suspend its FSSAI license.
Written by urgent.news from The Hindu's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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