CNET Finds 75% of US Adults Couldn’t Care Less About a Foldable iPhone
Apple’s first foldable, the iPhone Ultra (or Fold), could cost over $2,000 according to analysts. But US adults aren’t willing to pay that much.
A recent CNET survey of 2,605 US adults reveals that 75% are uninterested in purchasing a foldable iPhone. Analysts predict the rumored iPhone Ultra, rumored to be Apple's first foldable, could launch at the company's September event and cost between $2,000 and $2,500. Despite the high cost, most US adults, regardless of age, aren't excited about a foldable iPhone.
Older generations, particularly Boomers and Gen X, express the least interest, with 83% and 77% of each group not wanting a foldable iPhone. Younger generations, however, aren't much more enthusiastic, with 70% of Gen Z and millennials not interested. Even those excited about a foldable iPhone aren't willing to pay a premium for it.
Patrick Holland, CNET's director of content, finds it surprising that only 25% of people might be interested in an Apple foldable phone. He emphasizes that the foldable iPhone isn't meant to replace the baseline model but rather expand the line and offer phones across a broader price range. On average, US adults are willing to spend $781 on a new foldable iPhone, which is less than the current price of most iPhones.
Gen Z is the most willing to pay, with an average of $919, while other generations would spend less. However, the RAM shortage and price increases have led to many US adults rethinking their plans to upgrade their iPhones, regardless of whether it's a foldable or another model.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
