The iPhone 18 Pro could cost $1,199, and that’s Apple showing restraint
Apple reportedly plans to raise iPhone prices, yet Samsung and Google’s relatively modest increases could help keep the iPhone 18 Pro around $1,199.
The iPhone 18 Pro is rumored to cost around $1,199, according to Bloomberg's Mark Gurman. This potential price increase comes as the tech industry grapples with rising RAMmageddon and component costs. While some have predicted a $200+ price jump, Apple seems to be keeping its increase modest. Competitors like Samsung and Google are also raising prices, but Apple's $100 increase would still keep its flagship pricing within familiar territory. This smaller price bump could allow Apple to absorb some of the higher production costs itself.
Written by urgent.news from Digital Trends's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
