Persona Comes to Beard Papa's With Special 30th Anniversary Collaboration
Beard Papa’s is teaming up with Persona to celebrate the RPG series’ 30th anniversary with some special cream puffs.
Persona, the popular visual novel series, is marking its 30th anniversary in September 2024 with a special collaboration with Japanese dessert chain Beard Papa's. Beard Papa's, known for its cream puffs, will transform participating locations across the US into Persona-themed storefronts starting September 4, with digital menu boards, bakery case graphics, posters, and television displays.
Mega-fans will find large-format anniversary murals in Little Tokyo and Cerritos locations for photo opportunities. Limited-time cream puff flavors inspired by various Persona games will be available, including Original Cream Puff, Matcha Cream Puff, Ube S mores Cream Puff, Cookies & Cream Cream Puff, and Double Berry Cream Puff.
Gift sets offering four and six cream puffs, a Persona chibi sticker sheet, and an in-game code for Persona 5: The Phantom X are also on offer. The collaboration runs until October 4, just before the release of Persona 4 Revival in February 2027 and the upcoming Persona 6. Persona 4 Revival is a full remake of Persona 4 Golden, and a live-action adaptation of the series is in development at Netflix, with Christopher Monfette attached as writer, showrunner, and executive producer.
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