Lukas Flöer: Werbung, die aus dem Rahmen springt: Wie ein 29-Jähriger die größten Screens bespielt
Der Unternehmer baut 3D-Werbung für die größten deutschen Werbeflächen. Seit er Metads vor drei Jahren gegründet hat, verdoppelte er seinen Umsatz zweimal – und gewann große Kunden.
Lukas Flöer, a 29-year-old entrepreneur, has captivated the largest screens in Germany with a unique approach to advertising. With his company Metads, he now serves more than 50 clients, including Netflix, Red Bull, and Sephora. Recently, he launched the first 3D screen in Hamburg from a drone at a height of 100 meters. His company's success can be attributed to Flöer's early exposure to the advertising industry, which began when he was just 17 years old.
After studying at the Volkswagen pitch in 2014, Flöer joined the advertising agency PHD in Düsseldorf, where he quickly rose through the ranks due to his hands-on experience. Eventually, he founded Metads as a part-time venture, eventually becoming a full-time operation. Flöer's company specializes in creating 3D advertisements that stand out on the nation's largest screens, utilizing a technique that is more common in countries like Korea and the USA.
Despite the competitive market, Flöer's Metads has grown rapidly, doubling its revenue in the first two years, and projecting a double-digit million-dollar revenue in the current year. Flöer's approach emphasizes the importance of targeting the right audience with the right message on the right screens, rather than simply flooding multiple screens with the same message.
His team of 20 people, including 15 in creative roles and 5 in sales, are dedicated to crafting unique 3D advertisements that are not only cost-effective but also visually striking.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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