La Vuelta limita a Erola Jons y reacciona a la polémica: “Son bromas y entretenimiento, hay que entender el contexto”
La ‘influencer’ contratada por la organización no podrá hablar con los corredores sin permiso de los equipos tras dos interacciones desafortunadas con ciclistas
La Vuelta has opted to modernize itself, much like many businesses seeking to reach a wider audience. The organization, managed by Unipublic, decided to embrace social media influencers to attract a younger demographic that traditionally doesn't show much interest in cycling. This strategy was backed by Erola Jons, a 28-year-old Catalan influencer with six million followers on Tik Tok and Instagram.
Jons' initial appearances outside of her usual digital platform have sparked a new controversy in La Vuelta, which began this Saturday in Monaco with Tadej Pogacar leading the race.
Written by urgent.news from El Pais's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
