Korea emerges as global test bed for chauffeur-driven luxury mobility
Korea is emerging as a key test bed for the global chauffeur-driven luxury vehicle market, as Mercedes-Benz, BMW and Genesis prepare to go head-to-head with flagship models targeting corporate executives and business owners. The competition is set to intensify in the second half of this year with the launch of the Genesis GV90, the latest Mercedes-Benz S-Class and BMW's 7 Series. The luxury…
Korea is becoming a critical testing ground for the global market of chauffeur-driven premium vehicles. Major players like Mercedes-Benz, BMW, and Genesis are gearing up to compete with their top-of-the-line models aimed at high-profile clients such as corporate executives and business owners. This rivalry is expected to escalate in the latter half of the year with the introduction of the Genesis GV90, the newest addition to Mercedes-Benz's S-Class and BMW's 7 Series ranges.
The luxury vehicle lineup in Korea is undergoing a significant transformation. Demand for high-end automobiles is no longer confined to mainstream or entry-level segments but is extending to some of the world's most expensive cars. Genesis recently unveiled the GV90, its first large-scale flagship electric SUV, in San Francisco. The Korean launch of this model is anticipated to occur in the fourth quarter.
Genesis, part of the Hyundai Motor Group, is positioning the GV90's four-seat Neolun Executive Suite as a formidable competitor in the chauffeur-driven sector, a niche traditionally dominated by large luxury sedans. The high-end GV90 boasts a wooden floor, radiant heating system, refrigerator, and table. Additionally, the front seats are equipped with electric swiveling capabilities.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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