Korea emerges as global test bed for chauffeur-driven luxury mobility
Korea is emerging as a key test bed for the global chauffeur-driven luxury vehicle market, as Mercedes-Benz, BMW and Genesis prepare to go head-to-head with flagship models targeting corporate executives and business owners. The competition is set to intensify in the second half of this year with the launch of the Genesis GV90, the latest Mercedes-Benz S-Class and BMW's 7 Series. The luxury…
Korea is becoming a crucial testing ground for the global market of chauffeur-driven luxury vehicles, as Mercedes-Benz, BMW, and Genesis prepare to compete with their top-of-the-line models aimed at business executives and entrepreneurs. The rivalry is expected to heat up in the latter half of the year with the release of the Genesis GV90, the new Mercedes-Benz S-Class, and the BMW 7 Series.
This luxury segment in Korea's automotive market is expanding beyond its usual mainstream and entry-level cars, now encompassing some of the world's most expensive models.
Genesis recently introduced the GV90, its first ultra-premium electric SUV, in San Francisco on Wednesday. The South Korean launch of this vehicle is anticipated in the fourth quarter. As a luxury brand under Hyundai Motor Group, Genesis is aiming for the GV90's four-seat Neolun Executive Suite to rival the market traditionally held by high-end sedans. The GV90's top-of-the-line features include a wood floor, radiant heating system, refrigerator, and table, with front seats that can be electrically adjusted.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
