Former commissioner Tim Finchem donates $13 million as PGA Tour reshapes its charity strategy

Former PGA Tour commissioner Tim Finchem and his wife have donated $13 million to launch a new charity strategy, signaling a shift in focus for the commercial enterprise of the PGA Tour. This substantial donation comes at a time when golf's emphasis is increasingly on profit in the new commercial landscape of the PGA Tour. The annual payment of $205.00 + GST will be automatically renewed for $233.00 + GST every year, with the offer available to new and qualified returning subscribers only.

The PGA Tour is also prepared to cover any shortfall in charity levels for tournaments that move down to the Challenger Series in the 2028 schedule. This new initiative aims to generate more focus, coordination, resources, and visibility for the charity efforts, with a shift towards national campaigns with a more local impact. The PGA Tour has a long-standing reputation as a charitable leader in sports, having generated more than $4.4 billion in charitable donations since the 1938 Palm Beach Invitational.

The new charity strategy will focus on themes such as health, youth, access, and service, and will be spearheaded by Player Advisory Council chairman Lucas Glover, who is leading a committee of players to help shape the initiatives.