Epic Games Store overhaul might be "too little, too late", says Newzoo analyst
While Epic has spent much of this year promising a launcher overhaul, including a faster, redesigned storefront with tailored recommendations and quicker ways to browse, one industry analyst has revealed that it might not be enough. Read more
Epic Games Store overhaul efforts may be ineffective, according to Newzoo analyst Emmanuel Rosier. The analyst expressed doubts about Epic's ability to recover, citing Steam's dominance in the market. Rosier argued that Epic's free game giveaways are not sufficient to foster lasting engagement, as players often stick to one launcher and do not play the free games they receive.
He noted that Epic Games Store attracts users through free games, but they may not even play them, likening it to collecting games rather than actively engaging with them. Additionally, Rosier pointed out that Epic is trying to compete with various platforms, including Steam, Apple, and Google Play, which could be detrimental in the long run.
Despite these challenges, Rosier views Epic as a developer with a promising future, highlighting the game's Fortnite and its innovative use of crossover cosmetics from other publishers' games. However, he remains skeptical about the store's prospects, suggesting it is unlikely to challenge Steam's stronghold in the near future.
Written by urgent.news from Eurogamer's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
