Is Apple Having a Black Friday Sale in 2026?

Is Apple Having a Black Friday Sale in 2026? - Yes, Apple does hold a Black Friday event every year, but unlike traditional sales that lower prices, Apple grants an Apple Gift Card with purchases. The gift card value depends on the purchase amount, and it cannot be used to reduce the checkout price. The promotion runs from Black Friday through Cyber Monday, and Apple has been offering this event for nearly a decade.

The gift card amounts are significantly larger for Macs, ranging from $200 for the 15-inch MacBook Air to $250 for the high-end MacBook Pro. iPads receive around $100, while iPhones top out near $75. The promotion tends to reward shoppers buying slightly older models as the newest devices are rarely included. Apple uses gift cards instead of price cuts to protect its margins and encourage additional purchases within the Apple ecosystem.

The event is usually announced a week before Black Friday, and the gift card values typically follow a pattern from previous years. However, some of the most in-demand products, such as the iPhone 17 and the M5 MacBook Pro, are often excluded. For those looking for bigger discounts, third-party retailers often offer more significant value than Apple's gift card.

Wireless carriers also provide more aggressive iPhone deals, and Apple's own trade-in program can enhance direct purchases. Using the Apple Card during the purchase can provide additional perks such as 0% financing and Daily Cash back, which can layer on top of the gift card. To maximize savings, it is recommended to shop smartly and consider high-yield savings accounts to put the holiday savings to work.