Google’s new Pixel 11 offers an incredible camera feature that Apple should copy

Google's latest Pixel 11 lineup has introduced an impressive camera feature that Apple should consider emulating, according to a report. The new set of camera processing options empowers users with greater control over the appearance of their photos. This feature is called Camera Looks, reminiscent of Apple's Photographic Styles on the iPhone, which allows users to make adjustments before the photo is taken.

While both systems offer preset options, Google's Camera Looks take it a step further. They provide a range of looks, including Editorial, Velvet, Classic, Digi, Black Tie, and Minimal. Each look is designed to capture a distinct style, moving away from the heavily processed smartphone photos and aiming to emulate the aesthetic of older photographs.

For instance, the Digi look gives a low dynamic range, contrasty, and noisy appearance akin to small, pocketable cameras from the 2010s. On the other hand, Minimal offers a completely unprocessed look, with fewer HDR pipelines running, resulting in a more raw, true-to-life image.

This camera feature is a welcome addition to the Pixel 11 lineup, and it highlights the importance of offering users more control over how their photos look. Apple's Photographic Styles are a good starting point, but the company could further enhance its camera capabilities by introducing a more diverse range of looks, such as the Minimal style found in Google's Pixel 11.

As smartphone photography evolves, it's essential for companies like Apple to recognize that not all users desire the same look for their photos. By giving users more options for customizing their photo's processing, Apple can take a significant step towards becoming the best camera in the pocket.