Divorce is getting a lucrative rebrand. These influencers are cashing in.
Influencers like Mikayla Noguiera, Jen Hamilton, Gabrielle Stone, and Meghan McTavish are reframing their divorces as empowering — and making money off it.
Influencers are cashing in on the rebranding of divorce as a positive experience. Gabrielle Stone, a content creator from Australia, is a prime example of this trend. After her own divorce in 2017, Stone saw an opportunity to turn her personal struggle into a successful career. Stone's Instagram audience grew from around 10,000 to over 112,000 followers, and she has over 1.3 million TikTok followers.
She has also self-published a viral memoir, hosted a podcast, and organized meet-and-greet trips for her fans, known as FMLers. Other influencers are following suit, capitalizing on the growing popularity of divorce-themed content. The shift in perception of divorce, from a tragedy to a liberation and merriment, has been fueled by social media and the rise of divorce influencers.
This trend has even extended to high-profile figures, with beauty influencer Mikayla Nogueira sharing her own divorce on social media before attending court. As more women initiate divorces, the stigma surrounding the process continues to diminish, and divorce influencers are capitalizing on this shift in public perception.
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