Chinese milk tea brand Chagee launches 3 more outlets in Singapore
Chinese milk tea brand Chagee launched three outlets in Singapore on the same day, bringing its total number of stores in the city-state to 46.
Chinese milk tea brand Chagee has opened three new outlets in Singapore, with a focus on family-friendly experiences. The Pasir Ris location, in particular, features a children's play area and interactive games for teenagers, and offers free milk to customers under 12. Chagee, founded in Yunnan, China in 2017, positions itself as the "Eastern Starbucks," vying for market share against U.S. coffee giant Starbucks.
The company currently operates over 7,500 stores globally, with 46 in Singapore alone, all opened within two years. Chagee has also signed a memorandum of understanding with the Institute of Technical Education to create a tea beverage qualification and career pathway for young Singaporeans. CEO Lawrence Wen revealed plans to expand into Singapore's heartland areas, seeking larger spaces that prioritize comfort for customers.
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