Future of Marketing: For the source of Nike’s decline, ignore the easy answers
The markets have the vaunted apparel brand in last place. But to understand why it’s lagging, and the hurdles in the way of recovery, marketers should ignore hobby horse explanations.
In an attempt to understand the decline of Nike, it is crucial to explore factors beyond the obvious. The story of Nike's setback is not just a tale of a single misstep, but rather a complex set of circumstances that have hindered the brand's ability to fully benefit from the booming running market.
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