Volkswagen eyes mass growth in India with small move
Volkswagen Passenger Cars is striving to expand its presence in India's mass market with a new compact SUV, according to CEO Thomas Schafer. The brand aims to differentiate itself from its sister marque Skoda by introducing the sub-four-metre SUV as its most affordable model in India since discontinuing the Polo hatchback in 2022.
Schafer emphasized the importance of not blurring the identities of the group brands, such as Volkswagen, Skoda, and Cupra, while sharing technology and components. The sub-four-metre SUV, based on Volkswagen's locally developed MQB-A0-IN platform, represents a significant step in broadening the company's India portfolio and reaching a larger customer base.
The segment accounts for around 28% of India's passenger vehicle market, making it a strategic move for Volkswagen.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
