Spalba makes foray into Vietnamese market

Spalba, a global events technology company, has entered the Vietnamese market as part of its broader Asia-Pacific expansion strategy. The move aims to build a connected digital infrastructure for venues, planners, and vendors, allowing them to discover, compare, and select spaces more efficiently. Spalba's target growth of 100% this year and over 80 cities globally by 2027 underscores its ambition.

Vietnam is experiencing a surge in the Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism industry, driven by the country's expanding manufacturing, corporate sectors, and tourism, as well as growing international business travel. Ho Chi Minh City is emerging as a key hub for conferences, incentive programs, and corporate events, attracting international planners.

Traditionally, finding and assessing suitable venues for events can be a lengthy and cumbersome process involving manual phone inquiries, site inspections, and coordination. Spalba's digital twin technology simplifies this process by allowing planners and corporate clients to virtually view venues, evaluate available spaces, and visualize potential layouts before visiting in person. This technology could potentially shorten sales cycles by up to 60%.

Spalba's co-founder, Vishal Puri, expressed that Vietnam represents more than a new geography for the company; it is an opportunity to participate in the next phase of building the region's event infrastructure. As corporate and MICE activity becomes increasingly cross-border, Spalba envisions a connected operating layer for the entire event ecosystem.