Paik's Coffee launches Tokyo stores in 1st overseas expansion after rebrand
Paik’s Coffee, the coffee chain operated by The Born Korea, opened its first two stores in Tokyo as it begins a push into overseas markets, targeting office workers with a takeout-focused Korean cafe concept. The first store opened Aug. 6 in Shimbashi, followed by a second location in Kanda, with both stores using the chain’s redesigned global brand identity for the first time outside Korea. The…
Paik's Coffee, the Korean coffee chain owned by The Born Korea, has launched its first two stores in Tokyo as part of its overseas expansion strategy. The first location opened on August 6 in the Shimbashi district, followed by a second store in the Kanda district. Both stores have adopted the chain's redesigned global brand identity for the first time outside of Korea.
The company selected these districts based on their steady weekday demand from office workers, rather than simply targeting high pedestrian traffic areas. The Shimbashi store reportedly drew customers on its first day and has since sold over 1,000 drinks on weekdays, with the Original Coffee being the store's top-selling item.
Paik's Coffee's Tokyo stores feature separate ordering and pickup areas, and utilize a smart pickup system that displays the drink's name, order number, and quantity when it is collected at the counter. The Japanese menu includes an Americano for 250 yen ($1.50) and a cafe latte for 380 yen, with additional Japan-exclusive items featuring unique ingredients.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
