BYD tries where others failed with tiny EV designed for Japan
The world's largest maker of electric vehicles says its recently unveiled Racco has attracted more than 1,000 orders in the first few weeks.
General Motors, Ford and Hyundai have previously exited the Japanese market due to challenges in convincing customers to switch from domestic automakers. However, BYD, the world's largest electric vehicle manufacturer, is now attempting to break that trend. They recently introduced the Racco, a compact minivehicle tailored for Japan's narrow roads.
In its initial weeks, the Racco received over 1,000 orders from Japanese buyers. Unlike BYD's other models in Japan, the Racco specifically targets the kei car category, which is the most popular and distinctive segment in the Japanese automotive market.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
