Paik's Coffee launches Tokyo stores in 1st overseas expansion after rebrand
Paik’s Coffee, the coffee chain operated by The Born Korea, opened its first two stores in Tokyo as it begins a push into overseas markets, targeting office workers with a takeout-focused Korean cafe concept. The first store opened Aug. 6 in Shimbashi, followed by a second location in Kanda, with both stores using the chain’s redesigned global brand identity for the first time outside Korea. The…
Paik's Coffee, a coffee chain under The Born Korea, has opened its first two stores in Tokyo, marking the company's inaugural overseas expansion. The new locations aim to cater to office workers with a takeout-focused Korean cafe concept. The first store debuted on August 6 in Shimbashi, followed by a second location in Kanda, both using the brand's redesigned global identity outside of Korea for the first time.
The company selected these districts due to their consistent weekday demand from office workers, rather than targeting high pedestrian traffic areas. The Shimbashi store reportedly attracted customers on its opening day and has sold over 1,000 drinks daily on weekdays, with the Original Coffee being the store's top-selling item.
The Tokyo stores feature separate ordering and pickup areas, along with a smart pickup system that displays drink names, order numbers, and quantities at the collection counter. The Japanese menu includes an Americano for 250 yen and a cafe latte for 380 yen, along with unique Japan-exclusive items featuring special ingredients.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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