Mom's Touch lands big in Singapore as opening sales more than double

Mom’s Touch, a Korean burger and chicken chain, reported Thursday that its flagship store in Singapore has surpassed its sales targets by more than double since opening. The store, situated on South Bridge Road in the Central Business District, debuted on Friday and welcomed over 200 customers on its opening day. This success is attributed to a master franchise agreement between Mom’s Touch and FairPrice Group, Singapore's largest retailer, which oversees supermarkets, food outlets, convenience stores, and pharmacies.

Despite having a limited seating capacity of 90, the store has continued to exceed its daily sales goals for the past five days, with queues forming before the doors even open. To cater to local dietary preferences and halal requirements, Mom’s Touch invested over two years in refining their ingredients, sauces, and supply chain processes. They managed to maintain the quality of their signature dishes, such as the Thigh Burger, which remains consistent with their Korean counterparts.

The Singaporean menu features specially crafted items to suit local tastes, including a spicy pepper-sauce burger, a fish fillet burger, and other creations tailored for the market.