Mom's Touch lands big in Singapore as opening sales more than double

Mom's Touch, a Korean burger and chicken chain, reported Thursday that its flagship store in Singapore has exceeded expectations, generating over double its sales target since opening. The store, located on South Bridge Road in the Central Business District, welcomed more than 200 diners on its first day of operation last Friday.

As a master franchise partner with FairPrice Group, Singapore's largest retailer, which manages supermarkets, food outlets, convenience stores, and pharmacies, Mom's Touch has managed to outperform its daily sales projections by over double within the first five days of its debut. Despite its limited seating capacity of 90, the restaurant has maintained a steady stream of customers forming lines before its doors open each morning.

To cater to halal dietary needs and local preferences, Mom's Touch invested over two years to craft ingredients, sauces, and a supply chain that adhere to halal standards, while preserving its signature dishes like the Thigh Burger, which remains uncompromised in quality. The Singaporean menu features dishes specifically tailored for the market, such as a spicy pepper-sauce burger and fish fillet burger, along with a burrito-inspired creation.