Lola from Rio cosmetics reach 50 countries
Founded in Rio de Janeiro and known for its playful product names, such as the Rapunzel hair tonic, the haircare brand has accelerated its international expansion and is now available in markets including Morocco, Qatar, Kuwait and Saudi Arabia. The post Lola from Rio cosmetics reach 50 countries appeared first on ANBA News Agency .
São Paulo – In 2011, a cosmetics company named Lola from Rio started in Rio de Janeiro, initially targeting haircare professionals. Today, this brand sells beauty products in 50 countries, including those in the Middle East such as Morocco, Qatar, Kuwait, the United Arab Emirates, and Saudi Arabia. Lola's President of International Operations, Tarik Mohallem, oversees the brand's global expansion.
Mohallem, a Lebanese descendant with a background in electrical engineering, explained that the brand's unique product names and appeal to curly hair have driven its international success. Lola from Rio's growth accelerated in 2024 after being acquired by Grupo Bora Brasil, an investment firm. The company has already reached 7% of its revenue from international sales in 2025.
Mohallem highlighted Morocco as the region with the strongest acceptance for Lola products. Despite challenges like the war in the UAE, the brand sees improvement and plans to showcase its products at Beautyworld Middle East in Dubai in October. In addition to expanding its product range and geographic footprint, Lola from Rio has repositioned itself to emphasize its Brazilian identity, using humor and bold communication in its branding.
The brand offers a broad range of products for various hair types, prioritizing vegan and cruelty-free formulas. Present in over 50,000 retail locations across Brazil, Lola is also making strides in Europe, the United States, and the Middle East.
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