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Why fragmented buyer signals are holding back B2B marketing

B2B buyers expect relevant, connected buying experiences, but fragmented customer data and buying signals make it difficult for organizations to deliver a unified experience. As AI raises the stakes, organizations need a connected data foundation to turn buyer signals into meaningful insights. Partner insights from Adobe.

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Lola from Rio cosmetics reach 50 countries

Founded in Rio de Janeiro and known for its playful product names, such as the Rapunzel hair tonic, the haircare brand has accelerated its international expansion and is now available in markets…

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