Capitol Music Group CEO Tom March on the ‘Incredible’ Sienna Spiro, Breaking Sam Fender in the U.S. & More
Two years into his tenure, March discusses CMG's recent hot streak, growing the Christian music division and keeping the label's legacy alive.
Capital Music Group (CMG) chairman/CEO Tom March experienced a remarkable day in late July, with numerous achievements across various fronts. Notably, Paul McCartney secured his first-ever Mercury Prize nomination, while Capitol Christian Music Group (CCMG) earned an impressive 112 Gospel Music Association (GMA) Dove Award nominations, marking its best performance in over a decade.
Additionally, Capitol Music Group's star artists Doechii and Leon Thomas were both featured on Michelle and Barack Obama's summer playlist. Beyond these accomplishments, British singer-songwriter Sienna Spiro's career is rapidly ascending, as her debut album "Visitor" climbed to No. 9 on the Billboard 200 chart in July, and her breakout single "Die on This Hill" reached No. 19 on the Billboard Hot 100.
Sam Fender, who was signed by March when he was co-president at Polydor in the UK, has become the talk of the U.K. Official Singles Chart, boasting a record-breaking 21-week stint at the No. 1 spot with his Olivia Dean duet "Rein Me In." Furthermore, Yeat's last three albums have all debuted in the top five on the Billboard 200, while emerging artists such as British rapper EsDeeKid and Slovak singer-songwriter Adéla are making waves.
Rockers Yungblud and Royel Otis are also gaining a loyal fanbase, and notable superstars like Katy Perry are experiencing a resurgence in streaming. As a self-proclaimed "90s indie boy," March reflects on his journey and his role as the custodian of Capitol Records and other labels in the group. With a legacy to build upon, March highlights his admiration for the company's enduring success and the remarkable artists it cultivates.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.