American Airlines to bring back TV screens on US flights

American Airlines plans to reintroduce TV screens on its domestic flights in the United States, reversing a trend of removing them from most routes over the past years. The airline aims to enhance the passenger experience and increase revenue through these improvements. This move comes after years of complaints from travelers who found relying on their personal devices for entertainment led to drained batteries, poor viewing angles, and unreliable Wi-Fi.

The strategy aligns with a broader cabin investment announced by the company, as US carriers seek to maintain demand in a slowing market. American Airlines had previously phased out seatback screens from its Boeing 737 and Airbus A320-family jets, citing passenger preference for personal device streaming, weight, and maintenance cost reductions.

However, competitors like Delta and United, which have invested in onboard entertainment, have outpaced American Airlines in this regard. JetBlue remains the only major U.S. airline still offering seatback TVs. Experts suggest these decisions have altered passenger expectations, making onboard screens a standard feature rather than a luxury.

Raymond James analyst Savanthi Syth points out that Delta, a leader in introducing new products and basic fares, has set itself apart. As technology advances, lighter, lower-power, and cheaper screens are becoming more justifiable for airlines. American Airlines intends to deploy the new displays as soon as possible, with full installation expected within the next decade.

The airline's decision indicates its commitment to staying competitive and consistent, believing upgraded amenities will attract more customers while still catering to budget-conscious travelers.