American Airlines to bring back TV screens on US flights
It is also adding more premium seats, with the changes aimed at improving the travel experience and boosting revenue.
American Airlines plans to reintroduce TV screens on its domestic flights, reversing a policy of removing them from most US routes over the past few years. The carrier says the move aims to enhance the travel experience and drive revenue growth. American Airlines' decision follows years of passenger complaints about relying on personal devices, which often leave batteries drained, viewing angles awkward, and Wi-Fi spotty.
The airline joined other US carriers in phasing out seatback screens in recent years, citing passenger preference for personal entertainment and reduced weight and maintenance costs. However, American Airlines felt out of step with competitors such as Delta and United, which invested in onboard entertainment to offer a more premium cabin experience.
JetBlue has maintained seatback TVs, and analysts suggest that these choices have shaped passenger expectations, rendering screens less of a luxury and more of a standard feature on many US flights. Experts believe that as technology advances, with lighter hardware, lower power consumption, and more affordable installation, airlines will find it increasingly justifiable to include screens.
American Airlines aims to roll out the new displays as soon as possible, with full installation expected within the next decade, signaling its commitment to remain competitive and consistent in its offerings, hoping to attract both premium and budget-conscious travelers.
Written by urgent.news from BBC Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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