Greenworks unveils Greenworks Power strategy at dealer meeting
Battery tool manufacturer Greenworks introduced its Greenworks Power strategy at the 2026 North American Dealer Meeting to drive commercial growth in cordless power equipment markets
Moorestown, United States - In the 2026 North American Sales & Dealer Meeting held August 10-12, Greenworks unveiled its new strategic outlook, Greenworks Power, under the "Powering the Future" initiative. This strategy unifies products, technologies, applications, and global capabilities beyond a mere product line. Greenworks Power extends from outdoor equipment to power tools, residential to professional and commercial markets, and conventional products to intelligent automation, electric mobility, and energy solutions. The unified technology base transforms product innovation into scalable platform capabilities.
CEO Yin Chen declared, "Greenworks Power signifies our progression from product innovation to a platform-based ecosystem. By leveraging clean-energy and intelligent technologies, we intend to broaden product and application boundaries, connect more products, scenarios, and users, and generate long-term value for global markets."
The 24V PowerAll Pro is tailored for professionals, integrating over 200 power tools and lawn/garden products into a single battery ecosystem. Spanning construction, maintenance, and landscaping, this platform supports a wider array of products and tasks, delivering enhanced performance, quality, efficiency, and ecosystem breadth for long-term value.
New products, such as the all-electric Optimus UTV, broaden Greenworks' new-energy power systems into utility vehicle applications. The Optimus CUBE extends battery technology into energy storage, supply, and management. AiMowbot combines RTK positioning with wire-free intelligent mowing for mapping, navigation, and autonomous operation.
The ecosystem thrives on Greenworks' battery, motor, and electronic-control expertise, as well as innovations like GaN charging. Supported by global R&D, smart manufacturing, supply chain, channel, and brand resources, the strategy reaches retail, dealer, professional, e-commerce, and DTC channels globally. Consistent brand messaging and localized offerings cater to regional needs, strengthening channel collaboration, brand momentum, and long-term growth. Greenworks Power — Powering the Future.
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