Ferrari's first electric car sells for a record $40 million at auction
RM Sotheby's sold the first production example of the Ferrari Luce, a customized version of the company's new electric model. The buyer was not identified. The proceeds will go to the Ferrari Foundation's education programs. Read Entire Article
Ferrari's inaugural electric vehicle, the Ferrari Luce, fetched a record-breaking $40 million at an auction in California, marking a new high for a new car sold at auction. The proceeds will benefit the Ferrari Foundation's education programs. RM Sotheby's handled the sale, which was not publicly identified. This price is over 35 times the standard Luce cost and beats Ferrari's prior auction record, set in 2025 by a Daytona SP3 for $26 million.
Ferrari's debut in electric vehicles, the Luce, was designed with the help of Sir Jony Ive, a former Apple designer. The car's release stirred controversy, with some, including Italy's deputy prime minister Matteo Salvini and ex-Ferrari chairman Luca Cordero di Montezemolo, criticizing its departure from traditional Ferrari designs.
Despite the criticism, Ferrari's chief design officer, Flavio Manzoni, viewed the feedback as part of the innovation process. Italian President Sergio Mattarella and Pope Leo were present at the unveiling. Ferrari's shares dropped the day after the launch due to the negative reception. Ferrari hasn't set a sales target for the Luce, but a Financial Times report claims the company has already met its annual goal, driven by demand from China.
Written by urgent.news from TechSpot's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
