Baggallini turns to new collections and its first pop-up to acquire Gen Z shoppers
Baggallini is introducing more products designed for the woman on the go as it looks to court a young consumer.
Baggallini, a women's bag brand renowned for its anti-theft bags, is expanding its product line and customer base in 2023 to attract millennials and Gen Z shoppers. The company's new active collection, BG Active, features sleeker designs and lighter materials suitable for activities ranging from yoga to coffee outings. Additionally, Baggallini's Jet Set and Manhattan collections target a more upscale clientele seeking a sophisticated appearance.
The brand is also launching its first pop-up store in Montauk, New York, through September 5, which has already attracted younger customers. Founded in 1995 by two travel agents, Baggallini's mission centers on reducing daily hassles for its users, as stated by Vice President of Marketing Lydia Feniger. Currently, the company primarily targets millennial mothers but is actively broadening its appeal to appeal to younger consumers who may utilize its bags for various purposes, including fitness, concerts, and commuting.
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