Urgent.News

One page, thousands of outlets. See who else covered it.

Editions

More in Business

Brand marketers are adopting fan-first social media strategies

Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?

  • Poppi prioritizes fans over consumers in social media strategy
  • Fans serve as brand evangelists, amplifying content
  • Fans provide valuable insights for product development

More from Monday 17 August →