Luxury watch revival brings bulky Panerai timepieces no relief
Richemont's watch brands are riding the secondary market's best year since 2022, but Panerai's trading volumes have barely budged since 2024.
Panerai, a luxury watch brand under Richemont, is facing a setback as global fashion community analysts report no significant relief from the luxury watch revival. The North American trade negotiations are grappling with a looming August 19 deadline to avert 50% tariffs on Canadian goods. While Canadian and US negotiators are working constructively, substantial work remains to resolve key trade disputes.
Retail sales in August saw a slight decline of 0.6% after a revised 0.2% gain in June, although receipts at clothing stores rebounded strongly by 1.9%, possibly fueled by back-to-school shopping. The Panerai brand's recent troubles stem from a series of avoidable strategic and reputational missteps.
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- Richemont’s Panerai Brand Gets No Relief From Luxury Watch Revival businessoffashion.com