Jony Ive-designed Ferrari Luce sells for $40M at auction
The first Ferrari Luce off the production line has sold for big money, with the Jony Ive -connected vehicle fetching a staggering $40 million at auction. The Ferrari Luce offers good aerodynamics, but it looks nothing like a Ferrari. Image Credit: Ferrari. The car company's first production electric vehicle, the Ferrari Luce , is an attempt to take on a challenging and growing market. While it…
The first Ferrari Luce, a vehicle designed by Jony Ive and touted as the company's first production electric vehicle, has sold for a record-breaking $40 million at auction. The car, which bears the chassis number 0, was auctioned off at RM Auction in Monterey, California. Despite its aerodynamic design, the Ferrari Luce bears little resemblance to traditional Ferrari models. The vehicle, which has faced various challenges since its launch, was a highlight sale at the auction event.
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