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Customs steps in after woman claims beauty chain Opatra cheated her out of HK$60,000

Hong Kong customs has said it is actively following up on a case involving a London‑based beauty chain after a woman complained that she was cheated into paying more than HK$60,000 (US$7,700) for products and raised concerns about the company’s sales practices. Opatra London’s outlet at Sha Tin New Town Plaza shopping centre posted a notice over the weekend saying that it had “temporarily…

Customs steps in after woman claims beauty chain Opatra cheated her out of HK$60,000

Customs officials in Hong Kong are investigating a complaint from a woman who claims she was overcharged by beauty chain Opatra for skincare products totaling more than HK$60,000 (US$7,700). The company, which was forced to temporarily halt operations over the weekend, is a British-based skincare brand known for its anti-aging devices and high-tech formulations.

Opatra has outlets in major Hong Kong shopping centers such as Harbour City and Causeway Bay, and has also operated booths at beauty fairs and trade shows. The dispute arose after the woman, a 58-year-old resident, reported that she was pressured into purchasing the expensive products after being approached by an employee inside the Sha Tin store.

According to the woman, staff members offered her a free trial and even applied products directly to her face before she signed for the total cost. The incident has drawn attention to aggressive sales tactics often seen in retail environments, with social media users sharing similar experiences of being lured into stores under false pretenses.

Hong Kong's Customs and Excise Department has confirmed they are actively investigating the case and will take enforcement action if any violations of the Trade Descriptions Ordinance are found.

Written by urgent.news from South China Morning Post - Hong Kong's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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