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Why Beverage Founders and Investors Say Alex Cooper’s Unwell Hydration Wasn’t Built to Last

Unwell Hydration’s collapse shows the limits of celebrity-backed CPG—and why a massive audience doesn’t necessarily translate into shelf velocity, experts say.

Why Beverage Founders and Investors Say Alex Cooper’s Unwell Hydration Wasn’t Built to Last

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

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Deflating the wind in the willows

Kashmir’s famed ₹700-crore bat-making industry supports at least 50,000 livelihoods. Since 2021, its bats have made their way to cricket grounds around the world, with 47 international players using…

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